Secaucus, NJ – April 18, 2025 – TOA Electronics, Inc. is delighted to announce the appointment of Ibrahim Chehade, M.Sc. Eng., as the company’s new US Product Development Manager. This marks a significant step in TOA’s commitment to innovation and tailoring its product offerings to the specific needs of the U.S. market.

Ibrahim is not new to the TOA family, having previously served as the first-ever Product Development Manager for TOA Canada in 2018. His return to the TOA organization underscores the company’s recognition of his valuable expertise and contributions. In his new role, Ibrahim will be responsible for leading TOA Electronics’ product development and integration efforts within the United States. He will collaborate closely with the U.S. sales team to understand market demands and work in tandem with global colleagues on the design and implementation of large-scale projects.

Bringing over 15 years of extensive industry experience, Ibrahim’s technical expertise is rooted in low voltage engineering for Audio-Visual (A/V) systems, commercial and pro audio sound, voice evacuation, public address, security, and intercom systems.

“Ibrahim’s deep technical understanding and market awareness will be invaluable as we continue to innovate and tailor our solutions for the U.S. market,” stated Kawai Yuma, President and CEO of TOA Electronics, Inc. “We are confident that his contributions will have a substantial positive impact on product strategy and customer satisfaction.”

Ibrahim’s impressive career trajectory includes significant experience gained after earning his Master’s Degree in Electrical and Electronics Engineering. He worked with prominent integrators in the Middle East, contributing to landmark projects such as the architectural marvel Burj Rafal Hotel Kempinski in Riyadh. Upon his arrival in Canada, he quickly became a key member of an AV system integration firm, playing a crucial role in the development and design of numerous projects.

Demonstrating his commitment to professional development, Ibrahim holds the distinction of being the first CTS-D certified professional at TOA. He is a strong advocate for continuous learning and regularly attends training sessions to expand his knowledge and acquire further industry certifications.

TOA Electronics believes that Ibrahim’s unique insights and innovative ideas will be instrumental in shaping the future design and manufacturing of TOA products. “With this significant addition to our technical department, we can now confidently boast about having one of the preeminent groups of individuals providing technical product support in the industry,” declared Dan Shore, Engineering Manager.

This strategic hire underscores TOA Electronics’ ongoing commitment to bolstering its team across all departments, ultimately enriching the experience for its valued customers.

About TOA Electronics

TOA Electronics is a leading provider of commercial audio, professional sound, and security solutions. With over 90 years of experience, TOA is committed to delivering high-quality, reliable products that meet the diverse needs of various industries.

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